1. Carlson Hospitality Group
Carlson Companies, Inc.는 여행과 환대산업의 마케팅에 있어 세계적인 선두주자라고 할 수 있다. Carlson 그룹의 브랜드에는 Regent, International Hotels, Radisson Hotels & Resorts, Country Inns & Suites By Carlson, Park Plaza and Park Inn hotels, Radisson Seven Seas Cruises, T.G.I. Friday, pick up stix, Carlson Wagonlit Travel등이
= We have many business connections in Jung-ang-dong. They've used our hotel for meeting and conference. Also, the university hospitals are located near our hotel, so they've used our hotel for their seminar and Volunteer organization called 'Lions' is using our hotel for events.
Room and F&B rate is 6:4, banquet and wedding rate is 16~18% of total sales. Although we're first class hotel, rate i
3. ST strategy
(1) 'Korean beauty Appearance' and 'There are many similar hotels'
Emphasize Commodore's beautiful appearance, old tradition, and history to differentiate itself from the competition. Because Nampo-dong is the center of Busan, there are many similar grade hotels. So, Commodore have to operate the hotel way to emphasize Korean beauty, tradition, history, and so on.
Hotel)
Emirates Palace는 아랍 에미리츠의 수도인 아부다비에 위치하고 있다. 주요 비즈니스 지역, 쇼핑몰 그리고 지역 명소 근처에 위치한 Emirates Palace는 비즈니스와 레저를 위한 관광객들에게 최적의 장소이다. 그리고 국제 항공기의 대부분이 세계 주요 도시와 아부다비와의 직항 운행을 함에 따라
1. Hospitality Industry
Consists of lodging, restaurant, travel and entertainment industry.
Lodging and restaurant industry are determined as the major components.
Other industries are closely connected to the two main industries.
So, we will discuss the two major industries; → lodging industry and restaurant industry
3. Lodging industry in Korea
Chain hotels – Hotel Shilla
hotelrestaurant or sales point where end-product is being sold. Basically, POS system is consisted with two units: POS terminal which is posted onto product and provides sales information, and Reader which interprets information provided by each POS terminal. Often POS system is linked with independent computer system so that it could generate feedback to other systems such as inventory manageme
restaurant 과hotels업은 두 가지를 잘 해야 고객을 만족시킬 수 있다. 즉 좋은 생산품(식사, 방)을 제공하는 것과 좋은 서비스(식사를 우아하게 배달해 주거나 방을 적절하게 제공해주는 것) 라는 환대사업의 양면성 때문에 육체적 기대감 과 심리적 기대감(서비스) 둘 다가 만족되고서야 고객들은 만족하게
hotel industry
Characteristic of hotel industry
The hospitality industry consists of companies within the food services, accommodations, recreation, and entertainment sectors.
The hospitality industry is a several billion dollar industry that mostly depends on the availability of leisure time and disposable income. A hospitality unit such as a restaurant, hotel, or even an amuse
why we make this place is to relieve customer's stuffiness when people are likely to feel in limited area.
10) Large Aquarium
Thailand presently opend the Asia best aquarium. To compete against that, being placed aquarium inside our hotel makes the rich people feel like they're under the sea even they don't dive into the sea with Scuba gear. And it also make the hotel more beautiful.
2. Case Summary
2.1. The George V Opportunity
The Hotel George V is a nine-story hotel designed by two famous French art deco architects at a cost of $31 million. Opened in 1928, it is located in Avenue George V, Paris, France, and has 245 guest rooms, award-winning restaurants, private gardens, and expensive common areas.
In December 1996, Kingdom Holding Company, the investment company con